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OPTIM∀N is a menswear brand that distills the structure of clothing into a single point—and turns it into design.

We call this philosophy “=1.”

Add. Remove. Transform.

No matter the process,
the structure is ultimately distilled into a single point.

As the first expression of this philosophy,
OPTIM∀N chose white.

White is not a color,
but a state untouched by color.

It is an expression that can only be chosen at the beginning of a brand.

Therefore, this white tag will exist only once.

It is OPTIM∀N’s first and last white.

 

DESIGNER

17 years of experience in pattern making and product development for Japanese designer brands.